What’s your first impression?
If you were your client looking at your brand and your images, what would you see? Would you stop and look more or would you scroll past?
When it comes to your brand, this is the first thing that potential clients see and will make a decision about whether they want to engage with you in the first few seconds.
This is why it is SO important to have the right photos that represent your business, your personality, your products and everything in between!
Having consistent creative images for your brand that represents who you are is essential to make you stand out from others in your field. It is important to know your style, your colours and most importantly who you want to reach – your ideal client.
Don’t know where to start? I suggest creating a Pinterest Board to get all of your thoughts and ideas out of mind and into sight, where you can gain insight on how this might look.
To create the look and to capture the essence of what you need, you really should invest in hiring a professional who will represent your brand effectively. When you think about expense, I encourage you to remember that these images will be used not only on your website but on your entire marketing suite and you will have an amazing bank of content to use!
It’s so important to make that first impression – because if you don’t make that connection with your audience immediately, they are lost and will move onto someone that will.
“Sheri was an absolute pleasure to work with and helped me manage the speed bumps along the way by giving me her professional advice and suggestions. I fell in love with Sheri’s photos from viewing her website and social media, and as if I didn’t love her before – I love her more now!
I needed someone to help me represent the way I saw my brand in my head, but I just couldn’t get it out. Sheri was able to provide me with exactly what I wanted, effortlessly.
I loved how she used film to create the authentic and timeless feel I was hoping for.
She listens! – Alison Visually Creative
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